Meet Clovie.

A little softness, a lot of personality, and something special under the lid.

Clovie, a berry-red plush character with a cream lid, orange curls, and white sneakers

Hi, I’mClovie!

SOFT BY NATURE✦BIG PERSONALITY✦MADE TO COLLECT✦FULL OF SURPRISES

THE ONE WHO STARTED IT ALL

A NEW KIND OF BESTIE

Clovie is ready to meet the world.

Clovie is the original CLOSHY: soft, curious, always waving, and serving up happiness everywhere. That unmistakable open lid holds the warmest surprise of all—a reminder that everyone has something special inside.

01Super softMade for hugs, shelves, and every adventure in between.

02Made to stand outA signature open-lid shape you’ll recognize anywhere.

03Full of heartA happy little character with a big story ahead.

CLOVIE AND THE FIRST CLOSH

See where the story began.

Follow the cards to discover how one curious little Closhy found something much more important than soup under the lid.

The hidden magical home of the Closhys with an ancient golden oven

A place called The Closh

Beyond the busiest cities—but much closer than you might think—there was a cozy little place that appeared whenever someone needed warmth, courage, or happiness.

Clovie joyfully bouncing out of the glowing golden oven

Rattle. Wiggle. POP!

The golden oven opened for the first time in hundreds of years, and out bounced Clovie—waving, smiling, and wondering what was under the lid.

Clovie surrounded by soup bubbles, cookies, and dancing teacups

A few funny mistakes

Clovie tried serving soup, cookies, and fancy tea. The soup became bubbles, one cookie mysteriously disappeared, and every teacup started dancing!

Clovie comforting a little star whose light has gone dim

The little star

When a tiny star lost its glow, Clovie sat beside it and listened. “I don’t know what I’m supposed to do either—but we can figure it out together.”

A warm spark from Clovie's open lid restoring the star's glow

Something special inside

Clovie lifted the lid. A warm spark of happiness floated toward the star—and suddenly, it glowed brighter than ever.

Colorful symbols of happiness rising from Clovie's lid

Clovie’s true purpose

The lid could carry kindness, courage, laughter, creativity, comfort, and surprises. Clovie wasn’t made to serve food—Clovie was made to serve happiness.

Clovie inspiring children and adults to share their special talents

Sharing happiness everywhere

Clovie traveled beyond The Closh, helping people discover their talents, follow their dreams, and find the courage to be themselves.

Clovie waving in front of the closed golden oven and mysterious colored lights

Only the beginning…

Back at the golden oven, mysterious lights began to flicker. Something new was warming up—but for now, Clovie was ready to meet the world.

THE MESSAGE UNDER EVERY LIDEveryone has something special under their lid.

COMING AFTER CLOVIESomething new is warming up…

Join the waitlist and you’ll be the first to know what comes next.

FOUNDING CREW ACCESS

Be there when Clovie’s story begins.

Join the official waitlist for first-drop news, behind-the-lid updates, and early access when Clovie becomes available.

✓ First-drop launch alert
✓ Early product and packaging updates
✓ Founding Crew surprises

GOOD THINGS TO KNOW

Questions from the crew.

What is a CLOSHY?+

A CLOSHY is a soft collectible character with a signature open lid, big personality, and something special inside. Clovie is the original.

When will Clovie be available?+

The first production details are being finalized. Waitlist members will receive the launch announcement before the general public.

Does joining the waitlist cost anything?+

No. Joining is completely free, and it does not require a purchase.

Will there be more CLOSHYS?+

There is more under the lid—but Clovie gets the spotlight first. Waitlist members will hear what comes next.